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Terms of Service

Version 1.0.5

MediaPilot Demand Partner Terms of Service

Version 1.0.5 Effective Date: September 28, 2026

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1. Overview

These Terms of Service ("Agreement") govern participation in the MediaPilot demand partner program ("Partner," "you"). By registering and accessing the MediaPilot platform, you agree to these terms.

MediaPilot operates as a supply-side platform (SSP) for Connected TV (CTV) inventory, enabling demand partners to bid on and serve ads across distributed media channels.

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2. Eligibility

To participate, you must:

  • Be a legally registered business entity
  • Have authority to enter into binding agreements
  • Comply with all applicable laws and advertising regulations

MediaPilot reserves the right to approve or reject any partner at its sole discretion.

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3. Integration & ads.txt Compliance

Partners must:

  • Provide accurate demand endpoints and bid configurations
  • Maintain valid ads.txt and/or app-ads.txt records
  • Ensure all declared domains and reseller relationships are accurate

Failure to maintain proper records may result in suspension.

Setup Period

  • Partners must set up at least one bidder (an oRTB endpoint or a VAST tag) within 7 days of signing up
  • An account with no bidder set up after 7 days is closed
  • A connection that has not won any inventory after 14 days is switched off; the account stays open
  • MediaPilot sends a reminder before either action is taken

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4. Ad Quality & Standards

All creatives must comply with:

  • IAB standards and specifications
  • Industry best practices for CTV advertising

Prohibited content includes, but is not limited to:

  • Illegal products or services
  • Misleading or deceptive advertising
  • Malware, auto-redirects, or disruptive creatives

Restricted categories (subject to approval or limitation):

  • Political advertising
  • Alcohol
  • CBD and related products

MediaPilot reserves the right to reject or remove any creative at any time.

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5. Fraud & Invalid Traffic

Partners agree not to:

  • Generate or encourage fraudulent impressions or clicks
  • Use bots, spoofing, or domain masking
  • Misrepresent bid requests or inventory sources

MediaPilot may invalidate impressions, adjust amounts owed, apply any deposit held, and suspend accounts involved in invalid traffic.

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6. Revenue & Payment Terms

  • Amounts owed to MediaPilot are calculated from valid, billable impressions delivered, at the CPM of Partner's winning bid (or, for a VAST tag connection, the CPM set for that connection)
  • MediaPilot does not make payments to demand partners
  • MediaPilot invoices Partner monthly, on the 1st, for the previous month's billable impressions
  • Partner must keep a valid payment card on file. A card is added through the partner portal and is stored by our payment processor, Stripe; MediaPilot does not store card numbers
  • From October 5, 2026, an account without a card on file receives no inventory until a card is added
  • Partner authorizes MediaPilot to charge the card on file for each invoice when it is issued
  • If the charge fails, the invoice is emailed to Partner. It is due 15 days after it is issued and is paid through the payment link on the invoice
  • Amounts under $0.50 are carried forward to the next invoice
  • If an invoice is unpaid on its due date, Partner's account is suspended and receives no inventory until the invoice is paid; access is restored after payment is received
  • If an invoice is still unpaid 14 days after its due date, Partner's account is closed. The invoice remains payable
  • MediaPilot may require a deposit before approving an account. The amount is based on the monthly ad volume and CPM Partner estimates at signup, and the basis is shown with the request
  • A requested deposit must be paid within 3 days. If it is not, the application is closed and may not be submitted again
  • Any deposit held is credited toward amounts Partner owes for delivery
  • Invalid traffic, discrepancies, chargebacks or disputes may result in adjusted amounts

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7. Platform Access & Availability

MediaPilot provides access on an "as-is" basis. We do not guarantee:

  • Continuous availability
  • Specific fill rates or revenue outcomes

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8. Suspension & Termination

By MediaPilot

We may suspend or terminate access if:

  • You violate these terms
  • You engage in fraudulent or harmful activity
  • You fail to comply with ad quality or policy requirements
  • You do not set up a bidder within the Setup Period in Section 3
  • You do not pay an invoice as described in Section 6
  • You do not keep a payment card on file as described in Section 6

An application closed for an unpaid deposit may not be submitted again. MediaPilot may refuse any new registration from a partner whose account was closed for fraud or invalid traffic.

By Partner

You may terminate participation at any time by discontinuing use of the platform. Amounts already owed remain payable.

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9. Data Use & Privacy

Partners agree to:

  • Use data solely for advertising purposes
  • Comply with applicable privacy laws (e.g., GDPR, CCPA)
  • Not collect or misuse personally identifiable information without proper consent

MediaPilot may collect and use aggregated performance data for platform optimization.

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10. Indemnification

You agree to indemnify and hold harmless MediaPilot from any claims, damages, or liabilities arising from:

  • Your use of the platform
  • Your ad content or campaigns
  • Violations of applicable laws or regulations

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11. Limitation of Liability

MediaPilot shall not be liable for:

  • Indirect, incidental, or consequential damages
  • Loss of revenue, data, or business opportunities

Total liability shall not exceed the amounts you paid to MediaPilot in the prior 3 months.

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12. Governing Law

This Agreement shall be governed by the laws of the State of Arizona, without regard to conflict of law principles.

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13. Updates to Terms

MediaPilot may update these terms at any time and will notify Partner of material changes by email. Continued use of the platform constitutes acceptance of the updated Agreement.

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14. Contact

For questions, contact: admin@mediapilot.io